LFT Design

Brand identity studiosince 2014

Your brand deserves to be remembered.

I create strategic brand identities — from the logo to the brand guidelines — for businesses that want to build trust, stand out and sell more.

Start my project
  • Free, no-obligation quote
  • Reply within 1 business day
  • 100% remote, wherever you are

How it works

From the first chat to a finished brand, without the hassle.

A clear process, with you close by at every stage — always knowing what comes next.

  1. 01

    Conversation & briefing

    You tell me about the business, the audience and where you want to go. I listen, ask questions and turn it all into a clear brief.

  2. 02

    Strategy & concept

    Market research and references to define the positioning and the creative concept that will guide the identity.

  3. 03

    Design & refinement

    I present the identity applied to real situations and we refine it together until it feels just right.

  4. 04

    Delivery & guidelines

    You get the final files and a brand guidelines manual to use the brand consistently anywhere.

Start with step 1Takes about 3 minutes · no strings attached

What you get

Everything your brand needs to launch ready.

It’s not just a logo: it’s a complete visual system, so you can use your brand with confidence — today and as the business grows.

I want my identity

  • Logo & variations

    Primary, horizontal and compact versions for any size and background.

  • Color palette

    Primary and supporting colors, with codes for print and digital.

  • Typography

    Typefaces for headings and body text, with a defined hierarchy.

  • Graphic elements

    Patterns, icons and graphics that make the brand recognizable.

  • Applications

    The brand in use: social media, stationery, packaging and more.

  • Brand guidelines

    A guide with usage rules to keep everything consistent.

  • Final files

    Print and web formats, ready for any supplier.

  • Ongoing support

    Help after delivery with any questions during rollout.

Estúdio Rossi: identity in use
Sarah Gonçalves: identity in use

About

I design identities that capture the soul of every brand.

I’m a brand identity designer, and I founded LFT Design to help businesses find their own visual voice. I work with brands looking for clarity, personality and consistency.

Every project starts with careful listening and ends with a visual system designed to grow with the business.

  • Careful listening

    Before I design, I get to know your business, your audience and where you want to go.

  • Strategy before aesthetics

    Every visual choice has a reason — and you’ll know what it is.

  • Built to grow

    A consistent system that works from Instagram to the storefront.

Testimonials

Brands we’ve built together

  • Sample
    Space for a real testimonial: what changed in the business after the new identity — clients, sales, trust.

    Client nameCompany · Industry

  • Sample
    Space for a real testimonial about the process: the listening, the clear stages and the care in every detail.

    Client nameCompany · Industry

  • Sample
    Space for a real testimonial about the result: how the public started to perceive the brand.

    Client nameCompany · Industry

FAQ

Questions that always come up

Didn’t find yours? Write to hello@lftdesign.com.

How much does a brand identity cost?

Every project is quoted individually, based on scope — just the logo, the full identity or extra applications. In the form you choose a budget range and I put together a proposal that makes sense for where you are.

How long does it take?

It depends on the scope, but a full identity usually takes 3 to 6 weeks, from briefing to final delivery. If there’s an important date, tell me in the form and I’ll plan the schedule around it.

Do I need to know exactly what I want?

No. That’s what the briefing is for: the questions help you organize your ideas, and I take care of translating it all into a visual identity.

How many rounds of revisions are included?

Revisions are part of the process — we refine the chosen direction together until it’s right. The number of rounds is spelled out in the proposal, no surprises.

Do you work with clients outside Brazil?

Yes! The whole process is online — video calls, presentations and digital delivery — so I can work with brands anywhere.

Will I get the brand files?

Yes. You get the final files in print and digital formats, plus the brand guidelines, to use with any printer, agency or supplier.

How does payment work?

Terms are agreed in the proposal — usually part up front to get started and the rest on delivery.

Let’s talk

Ready to bring your brand to life?

Tell me a little about your project. You’ll hear back within 1 business day — no strings attached.

Start my projector write to hello@lftdesign.com
Start my project